Trang T. Lê
Prolific Vietnamese-American Female Contemporary Fine ArtistROLE
*Acted as Branding Consultant / Creative Director for artist Trang T. Lê. Born in Nha Trang, South Vietnam, Lê escaped communist rule with her family to resettle in San Francisco in 1982, later earning her Master of Fine Arts at Claremont Graduate University. Lê exhibits her work in prominent venues and esteemed public and private collections throughout the world.
*Created digital gallery and shop through elevated website (UX/UI design, copywriting), to drive sales and opportunities at new scale ($6K - $25K pieces and commissions).
SCOPE
BRANDING ︎ CREATIVE DIRECTION ︎ MARKETING STRATEGY ︎ WEBSITE DESIGN & DEVELOPMENT ︎ CAMPAIGN CREATIVE & PRODUCTION ︎ COPYWRITING
WEBSITE
Creative Direction & Design
