Sireni Beauty

Skincare Meets Makeup Brand

ROLE
*Acting as Partner & Head of Branding for Sireni Beauty, founded by beauty content creator and industry icon Chloe Morello.
*Designing all branding and identity and visual assets.
*Leading design of website (UX/UI design, copywriting), social and email marketing (artwork, copywriting).
*Creative directing and producing campaign and e-comm photo and video shoots (concepting, planning, casting, booking, on-site production, post-production).

SCOPE
BRANDING ︎ CREATIVE DIRECTION ︎ DIGITAL ARTWORK ︎ GRAPHIC DESIGN︎ PACKAGING ︎ WEBSITE DESIGN & DEVELOPMENT ︎ COPYWRITING


IDENTITY
Creative Direction & Design





WEBSITE
Creative Direction & Design / Development Management





PACKAGING
Creative Direction & Design



MAY 2020 CAMPAIGN 
Creative Direction & Production




DIGITAL ARTWORK / SOCIAL & EMAIL PROMO
Creative Direction & Graphic Design