ASIAN WOMEN ALLIANCE

Donation Campaign to Support AAPI Non-Profits and Organizations

ROLE
*Acted as Co-Founder and Creative Director and Asian Women Alliance (AWA), which has raised and donated $100,000 to AAPI organizations working to protect Asian communities and fight Asian hate.
*Led all branding; creative directed all visual assets.
*Organized GoFundMe; connected network of founders, creatives, influencers in fundraising for cause.
*Led design of website (UX/UI design, copywriting), and social marketing (artwork, copywriting).

SCOPE
BRANDING ︎ CREATIVE DIRECTION ︎ DIGITAL ARTWORK ︎ WEBSITE ︎ FUNDRAISING ︎ DESIGN IN COLLABORATION WITH STUDIO DBJ︎︎︎

IDENTITY
Logo Art Direction